That’s the question I’ve attempted to address in my latest “Small is Beautiful” column for Search Engine Land:
The issue, as always, is how much time/money does the small business need to invest and what does it get in return. So, for a great many small biz owners, chasing a front page link on Digg is a pointless pursuit. It’ll either take up way too much time, or it’ll cost too much money. Here are the social media marketing options I think are more realistic for a small business:
1a. Start a blog.
1b. Comment on other blogs.
2. Get active at Yahoo Answers.
3. Make and share videos.
4. Take and share photos.
5. Try StumbleUpon.
6. Join groups & mailing lists.
What social media marketing have you tried? Did it work?
[tags]social media, small business, marketing[/tags]