Here’s the question: Should I let Google AdWords auto-optimize one of the PPC campaigns that I’ve setup for my wife’s real estate web site?
I got an email from AdWords a few weeks back offering to help optimize the “national” campaign (we have one for national traffic and one for local traffic). The email said, in part:
We noticed that at least one of your campaigns has the potential to receive even more targeted traffic, so we’ve looked at your keywords and designed a proposal to bring you an increase in clicks — without an increase in your budget.
When I logged in to see the changes, they’re recommending a list of what looks like a couple hundred new keywords, 95% set to broad match, that they think should be added to the campaign. (Interestingly, they’re suggesting bidding on the names of a couple other real estate agencies, too.)
Anyone ever get an email like this from AdWords, and are their recommendations generally helpful? My gut instinct is to NOT do this because they’re suggesting keywords like “buy tri-cities homes”, which — when set to broad match — I think would mean her ads might appear in any one of the other 5-6 areas in the country called “tri-cities.” Am I right in that?