I touched on the idiocy of buying Facebook fans (or Twitter followers, it’s the same idea) earlier this year. If you do it, you risk looking really stupid.
But I have to share this quote from Mitch Joel on the same topic. His blog post will be in the “Best of July” roundup at month’s end, but I wanted to make sure this much was noticed now, too:
Here’s the dirty little secret: buy all the fans, friends, followers and likes that you want. Once they click on your link, you’re dead to them. These consumers (who are not even real consumers) don’t see you, share you or care about you. So, what did those numbers get you? Do you feel good when you put your head down on the pillow at night? Don’t. Because, if you’re just buying likes and not actually finding true fans, the only thing more fraudulent than buying fake fans is the way you’re governing your own career.
Sorry to be harsh. But fake is fake and, in social media, there’s nothing lower.
I think that’s very well said. You can buy numbers, but you can’t buy care.