The folks at HubSpot did a little digging into their client stats to compare how companies without a blog fare against companies that have a blog. The results, after looking at more than 1,500 companies, are pretty staggering. Companies with a blog have:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Blogging isn’t for everyone, but it’s quite often one of the first things I recommend to clients and prospects that want to crush their competition. Sure, Facebook and Twitter are all the rage these days, but I still say that a well-written blog is one of the most powerful weapons in any online marketing plan of attack.
Head over to the HubSpot blog post to see more charts like this, as well as the conversation happening in the comments.