Bing has (finally) added a bulk upload tool for local business owners with multiple locations. Actually, “system” might be the more accurate word instead of “tool,” because it requires a Bing rep to “help with the setup process.” Here’s a look at how it works:
Bing Local Listing Bulk Uploads
When logged in to your Bing Business Portal account, you should see a new “Add 25+” button right above your existing listings.
Clicking the button leads to a popup window with the following message:
FOR BUSINESSES WITH MANY LISTINGS
Bing makes claiming numerous listings quick and hassle-free. Please provide your contact information and details below and a business specialist will contact you shortly to help with the setup process.
The form asks how many listings you want to upload — and that’s the only required field. You can also add a listings file (spreadsheet, Word document, or text file) and provide contact info, which isn’t required … unless you actually want someone at Bing to be able to reply.
Since it’s new, Bing’s bulk upload system doesn’t yet seem to be as automated and full-featured as Google’s bulk upload tool. Google provides a template, formatting instructions and automatically checks the uploaded file for errors. Google also targets its bulk upload tool at 10+ listings, while Bing’s button says “25+” — I don’t know if that’s an actual minimum or not.
Still, it’s a welcome addition to the Bing Local Business Portal — one that a lot of business owners and search marketers have been waiting for a long time.