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	<title>Comments on: Battle Royale: SMO vs. PPC</title>
	<atom:link href="http://www.smallbusinesssem.com/battle-royale-smo-vs-ppc/792/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.smallbusinesssem.com/battle-royale-smo-vs-ppc/792/</link>
	<description>Because not everyone can throw thousands of dollars at the &#039;How do we market ourselves online?&#039; question...</description>
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		<title>By: billkruse</title>
		<link>http://www.smallbusinesssem.com/battle-royale-smo-vs-ppc/792/#comment-12677</link>
		<dc:creator>billkruse</dc:creator>
		<pubDate>Sun, 24 Jun 2007 12:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/06/20/battle-royale-smo-vs-ppc/#comment-12677</guid>
		<description>I find myself that the time consumer is not finding the problems, but writing out the report so that the end-user will have any idea what I&#039;m telling them.

BB</description>
		<content:encoded><![CDATA[<p>I find myself that the time consumer is not finding the problems, but writing out the report so that the end-user will have any idea what I&#8217;m telling them.</p>
<p>BB</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/battle-royale-smo-vs-ppc/792/#comment-12505</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Fri, 22 Jun 2007 07:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/06/20/battle-royale-smo-vs-ppc/#comment-12505</guid>
		<description>Yeah, I agree with you. It&#039;s a different ballgame when you&#039;re talking about retail, I think. Good point.</description>
		<content:encoded><![CDATA[<p>Yeah, I agree with you. It&#8217;s a different ballgame when you&#8217;re talking about retail, I think. Good point.</p>
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	<item>
		<title>By: mrrex</title>
		<link>http://www.smallbusinesssem.com/battle-royale-smo-vs-ppc/792/#comment-12473</link>
		<dc:creator>mrrex</dc:creator>
		<pubDate>Thu, 21 Jun 2007 19:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/06/20/battle-royale-smo-vs-ppc/#comment-12473</guid>
		<description>Very interesting stuff.  The only thing I wonder about the study is how different it would have turned out for a commerce site.  The sites they built and used for the study seemed to focus on a cause or something that allowed people to react.  I&#039;d be more interested to see how ROI stacks up.</description>
		<content:encoded><![CDATA[<p>Very interesting stuff.  The only thing I wonder about the study is how different it would have turned out for a commerce site.  The sites they built and used for the study seemed to focus on a cause or something that allowed people to react.  I&#8217;d be more interested to see how ROI stacks up.</p>
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