Marketing Experiments just published the results of a year-long study pitting Social Media Optimization against Pay-Per-Click advertising as vehicles to drive traffic.
They created four new sites and used both PPC and SMO to acquire traffic. This chart summarizes the results:
As you’d expect, PPC was a faster solution. You can start acquiring traffic within minutes of setting up a good PPC campaign.
Social media marketing, on the other hand, is a long-term proposition. It also brings with it the risk of being accused of spam, which is never good.
But the numbers above are pretty clear who the winner is in this battle royale: SMO by a knockout.
Read the full report and case study at MarketingExperiments.com.