Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint.
It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this:
- Used PPC for baseline keyword research.
- Did additional keyword research.
- On-site SEO: technical issues, local content/copy, etc.
- Off-site work: link building, Google Places, etc.
That’s just the start of what I’d call a successful SEO plan, and there’s certainly a lot more this eye care center will need to do over the long haul. But like I said, if you’re just getting started, you could do a lot worse than to read and follow the steps they took.