Not two hours ago, I was on the phone doing an SEO consultation call with a doctor to whom I suggested checking out Avvo as a good industry-based place to be listed/seen. Avvo has long been considered a trusted industry directory site for lawyers and it recently expanded to include doctors, too. Now, it’s changing again: Avvo’s new focus is on expert Q&A.
To be clear: Avvo is not getting rid of its doctor and lawyer directories. It’s just shifting emphasis to the site’s existing Q&A area. The Avvo.com home page used to heavily promote the directory/search aspect with two large “Find a Doctor” and “Find a Lawyer” sections. There was a much smaller “Ask a Question” content block below those.
Now, the home page focuses very heavily on the Q&A aspect, with a big “Find Questions” search box, plus recent Q&As below. The old “Find a Lawyer” and “Find a Doctor” are still there, but pushed over into the right sidebar.
In his blog post, Avvo CEO Mark Britton says the site is already getting 50,000 questions and answers every month and the Q&A forum has a 90% response rate — that’s awfully impressive.
What’s In It for Doctors and Lawyers?
There’s obvious benefit for Joe Q. Public to have access to free information and advice from recognized professionals. But what about the doctors and lawyers, some of whom have already answered thousands of questions on Avvo?
Britton gives out this stat:
…professionals that answer questions on Avvo receive 7 times the number of contacts from prospective patients or clients than those that do not participate in Q&A.
That’s also impressive, though “contacts” do not necessarily become clients/patients.
In any case, my advice to the doctor whom I spoke with this morning still stands. But I think I’ll be expanding my advice for Dr. Bailey and any other doctors/lawyers who might be reading to say this:
Check out Avvo’s Q&A site and, if you have time, look for questions that you can answer. This seems worth trying and testing, at minimum.