Guide to Yahoo Local Search
Where: http://local.yahoo.com/
What: Yahoo’s local search service integrates yellow page-style listings, local event listings, Yahoo maps, user reviews and content, and other elements of Yahoo’s network.
How It Works: Yahoo shows a lot of local content to help you get started — user reviews of local businesses, questions from Yahoo Neighbors, and more.
When you do a search, Yahoo’s results are almost 180-degrees different from Google. Yahoo devotes most of its space to business listings, and forces a small map into the right column.
Paid ads are much more prominent on Yahoo Local than on other sites. In this example below, the first three listings are all paid ads, and are clearly noted as such. There are more ads below the map on the right. There are often additional paid listings at the bottom of the page, too.
These ads come from Yahoo Search Marketing’s Local Advertising program.
How to Market:
A) At minimum, make sure your business is listed in Yahoo Local and that the information is accurate. You can do that via the Local Listings Center — look for the “Basic Listing” option, which is free. You’ll need a Yahoo account to do this. The submission process is fairly straightforward, and takes place completely online. When you’re done, Yahoo invites you to check your submission status at the Local Listings Account Center.
B) Also at the Local Listings Center, you can sign up for an “Enhanced Listing,” which offers more features/information than the Basic Listing. The Enhanced Listing is a flat-fee — making it easier on your current and future budgeting.
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