I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture.
The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s ILM East show.
How bad is the picture? Consider these pullouts from the news release:
- 60 percent of small business websites don’t have a phone number listed on the home page
- 75 percent are lacking an email link on their home page
- 66 percent don’t have a contact form to enable consumers to request information.
- 93 percent aren’t mobile-friendly and “will not render successfully on mobile devices or smartphones”
I can believe that last bullet point; I’m confident that the majority of small business owners haven’t given much thought to how their website looks and functions on mobile devices.
The others — especially the first two above — I just find extremely hard to believe. Having spent about nine years (1997-2006) building small business websites, I recall that even the most basic websites showed the company name, logo and phone number — and I’m talking about cases when the business owner did the website himself/herself in Front Page before ever approaching me for something better.
I’m not posting this to cast doubt or aspersion on DigitalScape, vSplash, or BIA/Kelsey and I hope they don’t view it that way. I’m posting it to start a discussion about the state of SMB websites because I really, really hope that the picture isn’t this bad.
(Stock image via Shutterstock.com. Used under license.)