I’ve called Amazon.com the SEO-smartest retailer on the web before, and it’s pretty obvious they get social media, too. Internet Retailer explains how Amazon has gone out of its way to make its product pages more friendly for sharing on Twitter and other social sites:
An Amazon.com customer is tweeting with his Twitter followers about his favorite TV show, HBO’s vampire series “True Blood.” The first season was just released on DVD and he wants to let everyone know it’s out. The URL for the product page for the Blu-ray DVD set is 117 characters. This would leave the customer only 23 characters for a message.
However, the customer can copy and paste the Amazon Standard Identification Number (ASIN) after a shortened version of the retailer’s main URL and use that to link tweeters to the “True Blood” DVD box set. The Amazon-abbreviated URL for this product would be: amzn.com/B001FB4W16. This leaves him 121 characters, not a mere 23, to chat about the creatures of the night.
Pretty smart, don’t you think? When I wrote 7 Traits of a Social Media-Friendly Web Site, No. 2 on that list was about making it easy for your fans/customers to share your content, to spread it around to their network. It’s an absolute must in this day and age.
I know small businesses don’t have the same resources as Amazon.com, but that doesn’t mean you can’t learn from what they’re doing and find ways to apply it to what you do.