Why Small Business SEM?
As the tagline above says, because not everyone can throw money at the lack-of-search-engine-visibility problem. There are many great resources on the web offering insight about search engine marketing, but most are written for big companies with substantial marketing budgets. The information and advice is excellent, but many small businesses are left out when the discussion turns to starting a $5,000/month PPC campaign or hiring three new staffers to write articles, acquire quality links, and the like.
But it’s not just about search engine visibility; that’s just one piece of the puzzle. Small businesses often have a general online marketing problem and don’t have the financial resources to put together a substantial plan of attack to improve their web site and increase traffic, conversions, sales, etc.
SmallBusinessSEM.com is for small businesses that want to compete and succeed on their own terms (and budgets).
About Me
My name’s Matt, and I’m currently a free agent search marketer. I’m open to new job opportunities or freelance consulting opportunities. Learn more here.
I began speaking at the Search Engine Strategies conferences in 2006, and in 2007 also began speaking on the Search Marketing Expo series. I’m a columnist for Search Engine Land and contributing writer at Search Engine Guide. I’m a moderator on Sphinn and at the Small Business Brief forum. I post regularly on various industry blogs and forums (often under the nickname “pleeker”). I’ve been interviewed by the Wall Street Journal, Search Engine Watch, and a variety of other outlets.
I’ve been surrounded by small businesses my whole life. My dad has been a small business owner since the 1950s. My sister is a small business owner. And my wife, a real estate agent, is also a small business owner. I’ve been doing web development since 1995 — and getting paid for it since 1997. That’s also when I began helping small businesses market themselves online. I began learning SEO in 1999-2000 and offering SEO services to clients shortly thereafter.
More about Matt McGee…
I’m on Sphinn (Moderator)
Photos: SmallBusinessSEM.com stuff or personal stuff
