I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter.
Then it occurred to me that I’d already written an article like that about four years ago when I was still doing corporate work and was just a columnist for Search Engine Land. It’s still worth reading, despite its old age. So rather than rewrite the whole thing, I’ll just link:
I cover things like “Review your email routing,” “Review and test your contact forms” and “Review your domain record.” Those are important things that often get overlooked but should be checked at least once a year.