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	<title>Comments on: 8 Things the Search Industry Can Teach Small Businesses</title>
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	<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/</link>
	<description>Because not everyone can throw thousands of dollars at the &#039;How do we market ourselves online?&#039; question...</description>
	<lastBuildDate>Wed, 16 May 2012 15:37:08 +0000</lastBuildDate>
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		<title>By: Aurora Mesner</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-275853</link>
		<dc:creator>Aurora Mesner</dc:creator>
		<pubDate>Fri, 20 May 2011 13:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-275853</guid>
		<description>#1 and #8 are really important to make yourself successful in your business. If you cannot do your marketing, maybe it&#039;s time to learn it! And it&#039;s not that hard, you just need time to learn the ropes and it&#039;s gonna pay off, I tell you.

Personal touch is also important.  Keep in mind that we are all customers but only few can be the one to give service. So think of yourself being in the customer&#039;s shoes all the time and imagine how you would want to be treated.  How you provide service to customers would really go a long way.</description>
		<content:encoded><![CDATA[<p>#1 and #8 are really important to make yourself successful in your business. If you cannot do your marketing, maybe it&#8217;s time to learn it! And it&#8217;s not that hard, you just need time to learn the ropes and it&#8217;s gonna pay off, I tell you.</p>
<p>Personal touch is also important.  Keep in mind that we are all customers but only few can be the one to give service. So think of yourself being in the customer&#8217;s shoes all the time and imagine how you would want to be treated.  How you provide service to customers would really go a long way.</p>
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	<item>
		<title>By: Jed</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-40621</link>
		<dc:creator>Jed</dc:creator>
		<pubDate>Sat, 21 Jun 2008 01:25:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-40621</guid>
		<description>Nice list, I can add a few that have been helpful  for me:

Delegate, delegate, delegate when possible. Work on detailing your game plan to take you to the next level, don&#039;t get wrapped up on doing every single task to save a buck.

Partnerships are very important, and more often than not, others want to partner with you if you offer a quality brand-able product or service

Work smart, not hard. Don&#039;t reinvent the wheel, instead look for missing gaps and future creativity jumps instead of reinventing the same widget.</description>
		<content:encoded><![CDATA[<p>Nice list, I can add a few that have been helpful  for me:</p>
<p>Delegate, delegate, delegate when possible. Work on detailing your game plan to take you to the next level, don&#8217;t get wrapped up on doing every single task to save a buck.</p>
<p>Partnerships are very important, and more often than not, others want to partner with you if you offer a quality brand-able product or service</p>
<p>Work smart, not hard. Don&#8217;t reinvent the wheel, instead look for missing gaps and future creativity jumps instead of reinventing the same widget.</p>
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	<item>
		<title>By: Small Business Marketing</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-38495</link>
		<dc:creator>Small Business Marketing</dc:creator>
		<pubDate>Tue, 03 Jun 2008 01:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-38495</guid>
		<description>Matt et al -

Let&#039;s add listening. While the internet is still underutilized as a listening tool (not for music but for customer understanding)there are some examples of how listening to understand the needs and wants of customers can lead to success.

When you do keyword/phrase research, you are listening to what people want.

When you review web analytics data, you are listening to the customers.

When you join the conversation in the social media space, you better listen before talking.

When it comes to successful small business marketing and sales, listen to understand then execute.</description>
		<content:encoded><![CDATA[<p>Matt et al -</p>
<p>Let&#8217;s add listening. While the internet is still underutilized as a listening tool (not for music but for customer understanding)there are some examples of how listening to understand the needs and wants of customers can lead to success.</p>
<p>When you do keyword/phrase research, you are listening to what people want.</p>
<p>When you review web analytics data, you are listening to the customers.</p>
<p>When you join the conversation in the social media space, you better listen before talking.</p>
<p>When it comes to successful small business marketing and sales, listen to understand then execute.</p>
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		<title>By: Chinasku</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-37040</link>
		<dc:creator>Chinasku</dc:creator>
		<pubDate>Sat, 24 May 2008 14:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-37040</guid>
		<description>@Anita

I couldn&#039;t agree more that persistance matters most in SEO, which is also the biggest barrier for SEOers.</description>
		<content:encoded><![CDATA[<p>@Anita</p>
<p>I couldn&#8217;t agree more that persistance matters most in SEO, which is also the biggest barrier for SEOers.</p>
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		<title>By: This Week In SEO - 11/16/07 &#124; TheVanBlog</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-17720</link>
		<dc:creator>This Week In SEO - 11/16/07 &#124; TheVanBlog</dc:creator>
		<pubDate>Sun, 03 Feb 2008 21:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-17720</guid>
		<description>[...] 8 Things the Search Industry Can Teach Small Businesses [...]</description>
		<content:encoded><![CDATA[<p>[...] 8 Things the Search Industry Can Teach Small Businesses [...]</p>
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		<title>By: &#187; Search Provides Small Business Lessons * It is All About Money</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-17536</link>
		<dc:creator>&#187; Search Provides Small Business Lessons * It is All About Money</dc:creator>
		<pubDate>Sat, 12 Jan 2008 09:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-17536</guid>
		<description>[...] over at Small Business SEM has an interesting article about how the search industry can teach small business owners about [...]</description>
		<content:encoded><![CDATA[<p>[...] over at Small Business SEM has an interesting article about how the search industry can teach small business owners about [...]</p>
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