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	<title>Comments on: 8 Things the Search Industry Can Teach Small Businesses</title>
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	<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/</link>
	<description>Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question...</description>
	<pubDate>Wed, 20 Aug 2008 15:53:38 +0000</pubDate>
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		<title>By: Jed</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-40621</link>
		<dc:creator>Jed</dc:creator>
		<pubDate>Sat, 21 Jun 2008 01:25:17 +0000</pubDate>
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		<description>Nice list, I can add a few that have been helpful  for me:

Delegate, delegate, delegate when possible. Work on detailing your game plan to take you to the next level, don't get wrapped up on doing every single task to save a buck.

Partnerships are very important, and more often than not, others want to partner with you if you offer a quality brand-able product or service

Work smart, not hard. Don't reinvent the wheel, instead look for missing gaps and future creativity jumps instead of reinventing the same widget.</description>
		<content:encoded><![CDATA[<p>Nice list, I can add a few that have been helpful  for me:</p>
<p>Delegate, delegate, delegate when possible. Work on detailing your game plan to take you to the next level, don&#8217;t get wrapped up on doing every single task to save a buck.</p>
<p>Partnerships are very important, and more often than not, others want to partner with you if you offer a quality brand-able product or service</p>
<p>Work smart, not hard. Don&#8217;t reinvent the wheel, instead look for missing gaps and future creativity jumps instead of reinventing the same widget.</p>
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		<title>By: Small Business Marketing</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-38495</link>
		<dc:creator>Small Business Marketing</dc:creator>
		<pubDate>Tue, 03 Jun 2008 01:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-38495</guid>
		<description>Matt et al -

Let's add listening. While the internet is still underutilized as a listening tool (not for music but for customer understanding)there are some examples of how listening to understand the needs and wants of customers can lead to success.

When you do keyword/phrase research, you are listening to what people want.

When you review web analytics data, you are listening to the customers.

When you join the conversation in the social media space, you better listen before talking.

When it comes to successful small business marketing and sales, listen to understand then execute.</description>
		<content:encoded><![CDATA[<p>Matt et al -</p>
<p>Let&#8217;s add listening. While the internet is still underutilized as a listening tool (not for music but for customer understanding)there are some examples of how listening to understand the needs and wants of customers can lead to success.</p>
<p>When you do keyword/phrase research, you are listening to what people want.</p>
<p>When you review web analytics data, you are listening to the customers.</p>
<p>When you join the conversation in the social media space, you better listen before talking.</p>
<p>When it comes to successful small business marketing and sales, listen to understand then execute.</p>
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		<title>By: Chinasku</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-37040</link>
		<dc:creator>Chinasku</dc:creator>
		<pubDate>Sat, 24 May 2008 14:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-37040</guid>
		<description>@Anita

I couldn't agree more that persistance matters most in SEO, which is also the biggest barrier for SEOers.</description>
		<content:encoded><![CDATA[<p>@Anita</p>
<p>I couldn&#8217;t agree more that persistance matters most in SEO, which is also the biggest barrier for SEOers.</p>
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		<title>By: This Week In SEO - 11/16/07 &#124; TheVanBlog</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-17720</link>
		<dc:creator>This Week In SEO - 11/16/07 &#124; TheVanBlog</dc:creator>
		<pubDate>Sun, 03 Feb 2008 21:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-17720</guid>
		<description>[...] 8 Things the Search Industry Can Teach Small Businesses [...]</description>
		<content:encoded><![CDATA[<p>[...] 8 Things the Search Industry Can Teach Small Businesses [...]</p>
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		<title>By: &#187; Search Provides Small Business Lessons * It is All About Money</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-17536</link>
		<dc:creator>&#187; Search Provides Small Business Lessons * It is All About Money</dc:creator>
		<pubDate>Sat, 12 Jan 2008 09:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-17536</guid>
		<description>[...] over at Small Business SEM has an interesting article about how the search industry can teach small business owners about [...]</description>
		<content:encoded><![CDATA[<p>[...] over at Small Business SEM has an interesting article about how the search industry can teach small business owners about [...]</p>
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		<title>By: More Outstanding Sales and Marketing Links &#124; Word Sell, Inc.</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-16899</link>
		<dc:creator>More Outstanding Sales and Marketing Links &#124; Word Sell, Inc.</dc:creator>
		<pubDate>Thu, 13 Dec 2007 13:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-16899</guid>
		<description>[...] Small Business SEM gives us 8 Things the Search Industry Can Teach Small Business. [...]</description>
		<content:encoded><![CDATA[<p>[...] Small Business SEM gives us 8 Things the Search Industry Can Teach Small Business. [...]</p>
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		<title>By: BristolSEO</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-16279</link>
		<dc:creator>BristolSEO</dc:creator>
		<pubDate>Mon, 19 Nov 2007 15:12:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-16279</guid>
		<description>Couldn't agree with you more Matt regarding #8. The personal touch is essential. Every customer requires exactly what they paid for, and friendly service shouldn't be an extra cost.

Friendly genuine communication breeds trust for any business. For an industry of which is based on future results, the pay-off for the personal touch if often reciprocated by strong referrals before results are even complete.

Great post!</description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree with you more Matt regarding #8. The personal touch is essential. Every customer requires exactly what they paid for, and friendly service shouldn&#8217;t be an extra cost.</p>
<p>Friendly genuine communication breeds trust for any business. For an industry of which is based on future results, the pay-off for the personal touch if often reciprocated by strong referrals before results are even complete.</p>
<p>Great post!</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-15998</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Sun, 18 Nov 2007 02:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-15998</guid>
		<description>Amen to that, Anita -- so very true. Imagine all the great businesses and great ideas that never came to be due to someone throwing in the towel too soon. I like your  example on web traffic goals.

Thanks to the previous commenters on this one, too. :)</description>
		<content:encoded><![CDATA[<p>Amen to that, Anita &#8212; so very true. Imagine all the great businesses and great ideas that never came to be due to someone throwing in the towel too soon. I like your  example on web traffic goals.</p>
<p>Thanks to the previous commenters on this one, too. <img src='http://www.smallbusinesssem.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: AnitaC</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-15942</link>
		<dc:creator>AnitaC</dc:creator>
		<pubDate>Sat, 17 Nov 2007 16:14:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-15942</guid>
		<description>Matt, great ideas, all.  

I would add this one: Persistence matters, and it matters a lot.  Unfortunately we live in a world of instant gratification.  Building a business, though, is not about instant anything.  

You have to stick with it over time.  If you do that, eventually your growth (and visibility online and off) will explode exponentially.  But you have to be prepared to go through some lean, lonely times for the first year or so, until growth kicks in.  

Take this simple example: Start with a brand new website with just 500 visitors a month, and set a goal to double your visitors each month for the first nine months.  Just run the numbers and see where you end up.  What started out as an insignificant number starts looking impressive given the benefit of time.  Extrapolate out to 12 months, and the numbers are even more impressive.

You can't keep doubling numbers forever but once you have a substantial base, even a 5 percent monthly increase adds up dramatically over the course of a year.  And then the next year it increases even more.  And the next after that it increases still further.  

My point is that time is your friend, but only if you have persistence.

Whether it's site traffic or number of customers or revenues or subscribers or whatever you are measuring, you have to stick with it and not give up.  

Anita</description>
		<content:encoded><![CDATA[<p>Matt, great ideas, all.  </p>
<p>I would add this one: Persistence matters, and it matters a lot.  Unfortunately we live in a world of instant gratification.  Building a business, though, is not about instant anything.  </p>
<p>You have to stick with it over time.  If you do that, eventually your growth (and visibility online and off) will explode exponentially.  But you have to be prepared to go through some lean, lonely times for the first year or so, until growth kicks in.  </p>
<p>Take this simple example: Start with a brand new website with just 500 visitors a month, and set a goal to double your visitors each month for the first nine months.  Just run the numbers and see where you end up.  What started out as an insignificant number starts looking impressive given the benefit of time.  Extrapolate out to 12 months, and the numbers are even more impressive.</p>
<p>You can&#8217;t keep doubling numbers forever but once you have a substantial base, even a 5 percent monthly increase adds up dramatically over the course of a year.  And then the next year it increases even more.  And the next after that it increases still further.  </p>
<p>My point is that time is your friend, but only if you have persistence.</p>
<p>Whether it&#8217;s site traffic or number of customers or revenues or subscribers or whatever you are measuring, you have to stick with it and not give up.  </p>
<p>Anita</p>
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		<title>By: Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</title>
		<link>http://www.smallbusinesssem.com/8-things-the-search-industry-can-teach-small-businesses/552/#comment-15936</link>
		<dc:creator>Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</dc:creator>
		<pubDate>Sat, 17 Nov 2007 05:20:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/11/14/8-things-the-search-industry-can-teach-small-businesses/#comment-15936</guid>
		<description>[...] 8 Things the Search Industry Can Teach Small Businesses - This was a hot story this week, I loved the advice it provides for small businesses everywhere - it&#8217;s solid, nice post Matt! [...]</description>
		<content:encoded><![CDATA[<p>[...] 8 Things the Search Industry Can Teach Small Businesses - This was a hot story this week, I loved the advice it provides for small businesses everywhere - it&#8217;s solid, nice post Matt! [...]</p>
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