Comments on: 6 Common Retail SEO Pitfalls (and How to Avoid Them) http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Thu, 09 Feb 2012 02:57:14 +0000 hourly 1 By: SEM Synergy - Marketing and SEO for Ecommerce Sites http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-103278 SEM Synergy - Marketing and SEO for Ecommerce Sites Wed, 07 Jan 2009 17:27:21 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-103278 [...] underestimated and should not be approached haphazardly. Then Susan, Virginia and Bradley consider common pitfalls and areas of needed improvement that often occur on ecommerce sites. Poor crawlability due to [...] [...] underestimated and should not be approached haphazardly. Then Susan, Virginia and Bradley consider common pitfalls and areas of needed improvement that often occur on ecommerce sites. Poor crawlability due to [...]

]]> By: SEO Igloo Blog » Not Such Great Expectations - or - The Client Who Got Away http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-13938 SEO Igloo Blog » Not Such Great Expectations - or - The Client Who Got Away Thu, 23 Aug 2007 22:41:06 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-13938 [...] Matt’s Six Common Retail Pitfalls [...] [...] Matt’s Six Common Retail Pitfalls [...]

]]> By: Search Marketing News and Looking Back through the Second Quarter of 2007 - Cape Cod SEO http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-13022 Search Marketing News and Looking Back through the Second Quarter of 2007 - Cape Cod SEO Sat, 07 Jul 2007 15:46:38 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-13022 [...] 6 Common Retail SEO Pitfalls (and How to Avoid Them) - Small Business SEM [...] [...] 6 Common Retail SEO Pitfalls (and How to Avoid Them) – Small Business SEM [...]

]]> By: pobrien http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-9870 pobrien Mon, 07 May 2007 23:27:35 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-9870 Great article, I'm looking for anyone who has had success managing the ever changing nature of your product catalog. I've tried to develop scripts to automatically write 301 redirects. Stop by and get in touch Great article, I’m looking for anyone who has had success managing the ever changing nature of your product catalog. I’ve tried to develop scripts to automatically write 301 redirects. Stop by and get in touch

]]> By: SEO Igloo Blog » Craving custom? Craft creative, comprehenive content! http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-9840 SEO Igloo Blog » Craving custom? Craft creative, comprehenive content! Sun, 06 May 2007 22:51:02 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-9840 [...] *I tip my hat to Mat McGee whose post on 6 Common Retail SEO Pitfalls (and How to Avoid Them) got me onto this train of thought and made me want to add my 2 cents. Bookmark to: [...] [...] *I tip my hat to Mat McGee whose post on 6 Common Retail SEO Pitfalls (and How to Avoid Them) got me onto this train of thought and made me want to add my 2 cents. Bookmark to: [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/6-common-retail-seo-pitfalls-and-how-to-avoid-them/704/#comment-9778 Matt McGee Sat, 05 May 2007 03:55:34 +0000 http://www.smallbusinesssem.com/2007/05/03/6-common-retail-seo-pitfalls-and-how-to-avoid-them/#comment-9778 Miriam - thank you so much. Don't mean to hurt your neck with my posts, though! :) Gerard, thanks for registering and commenting. Have to confess, though, that I haven't taken this to the next step and done any serious investigation into which platforms could be recommended. I remember commenting on some other blog (maybe SEOmoz?) a couple months ago that the best piece of linkbait for someone to work on would be a detailed article about the most SEO-friendly CMSs and commerce platforms. Really wish someone would put that together..... Miriam - I think your approach is the right way to go. The product/sales pages should be separate from the shopping cart, and they should be optimized. Those pages obviously need an ADD TO CART button, and when that's clicked the customer "enters" the cart system, but they should be able to easily return to the store. I don't have any ideas on solutions, though. In my previous job, when I was doing some webdev and a little bit of programming, we had our own database language that was written in-house and it handled everything without a flaw, even big product databases in the 4- and 5-figures. I could optimize the product pages just fine, or we gave control to the client to write page titles, meta tags, etc. It was all very customizable. The drawback to this setup is that, because it was our own programming language, your site was not portable to another web host. Fortunately, few clients were ever inspired to leave ... but the ones who did had to start almost from scratch with their new host/developer. Miriam – thank you so much. Don’t mean to hurt your neck with my posts, though! :)

Gerard, thanks for registering and commenting. Have to confess, though, that I haven’t taken this to the next step and done any serious investigation into which platforms could be recommended. I remember commenting on some other blog (maybe SEOmoz?) a couple months ago that the best piece of linkbait for someone to work on would be a detailed article about the most SEO-friendly CMSs and commerce platforms. Really wish someone would put that together…..

Miriam – I think your approach is the right way to go. The product/sales pages should be separate from the shopping cart, and they should be optimized. Those pages obviously need an ADD TO CART button, and when that’s clicked the customer “enters” the cart system, but they should be able to easily return to the store.

I don’t have any ideas on solutions, though. In my previous job, when I was doing some webdev and a little bit of programming, we had our own database language that was written in-house and it handled everything without a flaw, even big product databases in the 4- and 5-figures. I could optimize the product pages just fine, or we gave control to the client to write page titles, meta tags, etc. It was all very customizable. The drawback to this setup is that, because it was our own programming language, your site was not portable to another web host. Fortunately, few clients were ever inspired to leave … but the ones who did had to start almost from scratch with their new host/developer.

]]>