5 Ways SEO is Like LOST

Filed in SEO by Matt McGee on October 3, 2008 5 Comments

[Editor’s note: I’ve been meaning to invite guest posts here on SBSM for some time now, but obviously never got around to it. Knowing that I’m a huge fan of the TV show LOST, Bryan Phelps emailed me this week asking to do a guest post about my favorite show and SEO. My answer: You bet!]

Hi, my name is Bryan Phelps and I’m a LOST-aholic.  With the new fall line-up of many TV shows starting, I’m reminded that LOST is still months away from the start of its new season.  As I thought more about it, I realized LOST isn’t so different from SEO.  Here are five ways that LOST and SEO are much alike.

LOST statue5. LOST (much like Google employees) rarely provides answers to your most burning questions. Still wondering what the deal is with that four-toed statue on LOST? Try getting a clear answer about the sandbox theory out of Google.

4. Your client’s framed, flash-based, robots-blocked website is like LOST Island.  Nobody is ever going to find it.

3. SEO’s are just like LOST fans.  We all have theories … some better than others. Remember the theory that PPC ads will help your organic ranking? It’s about as likely as LOST island being purgatory.

2. Google’s algorithm is like the infamous “smoke monster”.  It’s elusive, mysterious and could destroy you at any given time. Never stare it directly in the eye.

1. Evil Masterminds? Only time will tell…

Larry Page, Sergey Brin, Ben Linus, Charles Widmore

Your Turn: Can any LOST fans out there think of other similarities?

Bryan Phelps is the Manager of SEO Services at OrangeSoda.com, a small business Internet marketing company.

Comments (5)

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  1. DazzlinDonna says:

    No matter how many people/organizations you think might be involved in the mysterious workings of the island, it always ends up being controlled by just one – Charles Widmore/Widmore Corp.

    No matter how many search engines you think might send traffic to your site, it always ends up being just one that controls your site’s fate – Google.

  2. Bryan Phelps says:

    That’s a good one Donna.

    I tried finding visual similarities between the LOST stars and popular SEO bloggers but nobody quite matched up. Closest I could find was Rand and Charlie. 🙂

  3. DazzlinDonna says:

    Hm, i’m thinking maybe Rae and the french woman (forget her name at the moment). 🙂

  4. SJL says:

    Excellent post! I love LOST and it is excellent to read an article comparing it to SEO.

    Also Google is like the LOST writer as whenever they give you an answer it just rises more questions.

  5. FD says:

    How about Matt Cutts and Dr Arzt?

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