Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not.
The results, I think, tend to confirm — or at least support — some of the conventional wisdom that Yelp users/observers have talked about already. There were four primary takeaways I found in the study, four things that tend to trigger Yelp’s review filter:
- 1-star and 5-star reviews (obviously not all are filtered, but these are filtered more often than 2-, 3- and 4-star reviews)
- Shorter reviews tend to be filtered more often
- Reviews from infrequent reviewers
- Reviews from accounts without a profile image
The study looked at more than 316,000 Yelp reviews covering 3,600+ restaurants in Boston, Mass. The authors also drew some interesting conclusions about when and why restaurants might be compelled to resort to fake reviews.
You can read about that on Marketing Land, and get links to check out the full study on your own.