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Longform Content on Social Media: A Great Way to Capture Attention
I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content”
Facebook Ads Just Got A Lot Harder for Real Estate Agents
The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like
Why We Stopped Advertising on Google & Zillow
My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value
In Praise of Great Domains and the Wayback Machine
Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t
In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time
Who Says You Can’t Do Lead Gen On Facebook Messenger?
My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting
Some Facebook Pages are missing Reviews
UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting
It’s been many years since I’ve done local SEO, but I’m pretty sure this isn’t good: (click for larger version)
PPC: Sometimes “set it and forget it” works!
This has historically been an SEO-focused blog, but that hasn’t stopped me from writing a few PPC posts over the
Sometimes, It’s the Little 4×6 Marketing Things That Matter
I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this
Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)
Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two
This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)
In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about
What I’m Looking For in My Sessions at SMX East 2014
We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I
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