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Longform Content on Social Media: A Great Way to Capture Attention

Longform Content on Social Media: A Great Way to Capture Attention

| May 2, 2021

I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content”

Facebook Ads Just Got A Lot Harder for Real Estate Agents

Facebook Ads Just Got A Lot Harder for Real Estate Agents

| July 26, 2019

The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like

Why We Stopped Advertising on Google & Zillow

Why We Stopped Advertising on Google & Zillow

| February 24, 2019

My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value

In Praise of Great Domains and the Wayback Machine

In Praise of Great Domains and the Wayback Machine

| January 17, 2019

Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t

In Content Marketing, It’s OK To Repeat Yourself

In Content Marketing, It’s OK To Repeat Yourself

| July 18, 2018

My wife texted me earlier this week with a question: Had she ever answered a question about the best time

Who Says You Can’t Do Lead Gen On Facebook Messenger?

Who Says You Can’t Do Lead Gen On Facebook Messenger?

| April 19, 2018

My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting

Some Facebook Pages are missing Reviews

Some Facebook Pages are missing Reviews

| October 24, 2017

UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting

Bing Maps, We Have A Problem

Bing Maps, We Have A Problem

| August 29, 2017

It’s been many years since I’ve done local SEO, but I’m pretty sure this isn’t good: (click for larger version)

PPC: Sometimes “set it and forget it” works!

PPC: Sometimes “set it and forget it” works!

| August 20, 2017

This has historically been an SEO-focused blog, but that hasn’t stopped me from writing a few PPC posts over the

Sometimes, It’s the Little 4×6 Marketing Things That Matter

Sometimes, It’s the Little 4×6 Marketing Things That Matter

| May 4, 2015

I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this

Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

| October 17, 2014

Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two

This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

| July 31, 2014

In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about

What I’m Looking For in My Sessions at SMX East 2014

What I’m Looking For in My Sessions at SMX East 2014

| June 26, 2014

We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one

Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

| May 16, 2014

What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I