Some people are divers. Not me. I’m generally one to walk slowly to the edge of the water and dip my feet in to test the temperature. And that should explain the delay in launching Small Business SEM, which I began testing a full month ago.

There is still much to write — many more pages under the MAIN MENU box — but you know what they say about having kids, right? That, if you wait until you can really afford parenthood, you’ll never become a parent? Well, it’s the same way with Small Business SEM. If I wait until I’m done writing all the content, I’ll never get started with the blog.

So, it’s time to start me up.