My Latest Articles
SEO: Are You Relevant, or Are You Vital?
Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! [...]
January ’12: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during January. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month [...]
As Promised, Google Unmerged and Re-Merged My Wife’s Google Places Listing
The fun continues with my wife’s business listing in Google Places! As expected, Google has unmerged her listing with the Windermere Real Estate office in Richland. But it’s since re-merged the listing and created an even bigger mess. Ready to follow along? Google emailed to let me know the merged-with-Richland issue was being fixed. Sure [...]
The Inc. 500 Is Blogging Less? It May Not Be What It Seems
I woke up this morning and found a lot of buzz on Twitter about this ReadWriteWeb story that reports how companies in the Inc. 500 list are blogging less. But that headline may not really explain what’s going on. According to a study from the University of Massachusetts, only 37 percent of companies in the [...]
Hey Dentists: You’re On Avvo
From lawyers to doctors and now … dentists. Avvo has announced that it’s building out a dentists’ directory in the U.S. to complement its existing lawyer and doctor directories. But it sounds like this is still a work in progress. Avvo says dentists from all over the country are available to take part in the [...]
Small Businesses Measure Social Success The Right Way: New Customers
This was a pleasure and relief to see: In a new report about small businesses and social media, SMBs listed “new customers” as their most important metric for measuring the success of social media marketing. Whew! Here’s a look at the chart from Borrell Associates, which is based on a survey of almost 4,300 small [...]
Touché Google & Yelp! Foursquare Now Has Restaurant Menus
Still not sure if Foursquare is serious about local search? Consider this: The site just added menus thanks to a partnership with SinglePlatform. I’ll explain below why I think this matters. First, how many menus are we talking about? How many restaurants? Foursquare says it’s getting more than 13 million menu items from nearly 250,000 [...]
SBSM Flashback: January 2011
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.
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