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Why We Stopped Advertising on Google & Zillow

Filed in Google, PPC Advertising, Small Biz Marketing by Matt McGee on February 24, 2019 0 Comments
Why We Stopped Advertising on Google & Zillow

My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means […]

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In Praise of Great Domains and the Wayback Machine

Filed in Small Biz Marketing, Web Site Content by Matt McGee on January 17, 2019 0 Comments
In Praise of Great Domains and the Wayback Machine

Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem […]

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In Content Marketing, It’s OK To Repeat Yourself

Filed in Blogging, Web Site Content by Matt McGee on July 18, 2018 0 Comments
In Content Marketing, It’s OK To Repeat Yourself

My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]

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Who Says You Can’t Do Lead Gen On Facebook Messenger?

Filed in Social Media by Matt McGee on April 19, 2018 0 Comments
Who Says You Can’t Do Lead Gen On Facebook Messenger?

My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger. Best of all, it’s a legit lead. My wife’s made an appointment to visit this person […]

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Some Facebook Pages are missing Reviews

Filed in Social Media, Word of Mouth by Matt McGee on October 24, 2017 63 Comments
Some Facebook Pages are missing Reviews

UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com. ———- I keep hoping Facebook would just fix this problem and let me off the hook for […]

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Bing Maps, We Have A Problem

Filed in Bing, Local Search by Matt McGee on August 29, 2017 0 Comments
Bing Maps, We Have A Problem

It’s been many years since I’ve done local SEO, but I’m pretty sure this isn’t good: (click for larger version) My wife has not one … not two … not three … but four listings in Bing Maps for her real estate business. This can be directly attributed to her having worked for three different […]

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